How to Bring More Customers to Your Bakery

Did you just start a bakery and wonder why there aren’t hoards of people walking in? Or do you find stagnation in the number of people ordering on a daily basis?

Well, if you thought just opening a bakery at a prime location is enough, trust me, you have it wrong. Luckily for you, we know just what you can to get the ball rolling again. Here are 5 tried and tested tricks that are sure to catch the eyes of potential customers.

How to get more customers in your bakery

Give the nutritional value of items

Well, if you haven’t noticed already, there has been quite an uptrend in the consumption of healthy foods. After all, who doesn’t love the beach bod, right?

And if you have a range of Keto products or a brownie that is high in protein then it is time you let your customers know about it by providing them its nutritional value.

This transparency creates trust amongst the customers and they are bound to come back for more. And in case you don’t have such a product, get TruffleNation course details and enroll today.

Keep it lively

Nothing catches the attention of customers walking by then some live music. Yup, a hot cup of coffee, chocolate pastry and some soulful music is sometimes all the heart really needs.

Apart from that, you also give your customers some games they can enjoy.  If you can’t fit in a foosball table, even board games can be fun. Make sure to have a set Ludo, carrom, chess and snake and ladders around.

Even holding events on special days or bakery anniversary can help turn a few heads.

Free Samples

When Cookieman came to India, no one had really heard about them. Today, they are one of the largest cookie chains and guess what, giving free samples is one of the reasons they became so popular.

Many of the ice parlors also follow this strategy. So if you haven’t yet, it is time to give potential customers a taste of your best items. All you have to do is make sure to get that flavor spot on (as they say, nobody ever says no free food).

Get Wi-Fi

In a year when mobile data has become more and more expensive, free Wi-Fi is something everyone craves. After all, 2GB is a day just does not cut it, right? Providing free Wi-Fi will attract not just those than want to enjoy a movie with a cup of coffee but also workaholics.

Yup, your cafe could turn into the next big co-working space and if that guarantees one thing it is that your coffee machine and oven are going to operate in full swing all day long (after all, nothing like some grilled sandwich and black coffee on a busy day).

Discounts and Loyalty Points

Sometime back Costa Coffe has this deal where they gave the 10th coffee free. Offers like that are tempting and make the customers want to order more.

Furthermore, you can throw in a bagel with a coffee at a cheaper price turning it into a combo hard to turn down. Also, make sure you run discounts like happy hours or super Sundays to drive in customers and have it written down on a big fat board outside the bakery so nobody ever misses it.

 

How to Start a Bakery in Uttrakhand in 2020

If you are passionate about baking then I am sure at some point you have considered starting your own bakery. But starting a bakery is a much bigger and complicated decision than you must have thought back then.

Trust us, it doesn’t end at just having a location or having a huge amount of money. Yup, that solves a lot but there’s plenty still to think about if you want to make your bakery profitable.

But what are these obstacles and how can you overcome them? Well, in this guide we’ll tell you everything you need to know to start a bakery in Uttrakhand in 2020.

How to start a bakery in uttrakhand

How to Start a Bakery in Uttrakhand

Get the required training

If you want to own and run a cafe or bakery you need to know the in and out of it. That is from the kitchen, staffing, pricing of items to even marketing.

This is something only the top baking classes in Delhi can teach you. Remember, your bakery is only as good as your products. So if you aren’t serving your customer lip-smacking variety of desserts, pastries, cookies, they are most likely to never return.

Have a plan

If you got your training at Truffle Nation, making a plan is going to be a whole lot simpler. That is because Truffle Nation provides you continued support with menu planning and other details even years after your course.

But if not, you still have to do this right. The first and foremost thing you need to decide the kind of bakery you intend on opening, whether it is an online bakery or a sit-in bakery.

Next up, make a list of the items you are going to selling, the equipment needed for all of that and how you are going to be displaying it.

Once you have the basic structure, you can move ahead in the planning stage to the budgeting

Make a Budget

Will you be needing additional chefs? What are the salaries you will be paying to the waiters, cleaners, etc? What is the rent, security deposit and so on? Each and every expense needs to be noted. This will help you understand whether you already have the required capital needed or have to raise more funds.

Now, you can turn to banks or investors to get a loan but avoid paying over the top interest rates. Also, if you are using up your family savings, I would suggest keeping a huge portion of it as a backup.

Must Read: Best Baking Classes in Bangalore for 2020

Register the bakery and get licenses

I am pretty sure by now you have decided on a name and also have an idea for the logo. Next up, you have to register the company name, get a GSTIN number and open a bank account.

Once all of that is done, it is time to get all the licenses. This includes an FSSAI license, a Fire license, a Police Eating House license, and a Local Municipal Corporation Health license.

Create Marketing channels

One of the easiest ways to start selling is to register your bakery with Zomato, Swiggy and other food delivery apps. Apart from that, you also need to set up your social media accounts and a website.

Once your business is up and running, take full control over it by creating your own delivery system as you won’t have to pay high commissions to the food apps.

If you are a dine-in cafe or bakery, make online reservations available for people so they can avoid the rush on weekends. Also, give them loyalty points so they keep coming back for more.

And if you want more ideas to get customers to your bakery, we covered them all in this article (you will thank us for these later).